Case Study
Getting the name of a 32-year-old local electrician out there online
- Business
- Premier Electrical Contractors Inc.
- Independent electrical contractor
- Founded / Owner
- Michael Livia
- 32 years in the trade
- Location
- Staten Island, NY
- Service areas
- Staten Island and the NYC metro
- Core services
- EV charger installation, house rewiring, electrical inspections, panel upgrades
Where they started
A strong offline reputation and some borrowed online presence (Home Depot Pro, Lowes Certified, Charging Home Solutions partnership), but no website of its own. A single scattered page with few photos and unclear service info against competitors running 30+ page sites.
Challenges
- Massive NYC-market competition. Needed to focus on Staten Island with local keywords rather than trying to outrank the whole city.
- Google Business Profile mostly filled but light on photos and missing the secondary categories that help with specialized searches.
- Single-page website against competitors running 30+ service and location pages.
What we did
Fill out and optimize the GBP
Completed the full profile, added secondary categories and started weekly GBP posting so the profile stays active and relevant in Google's eyes.
Build real service and location pages
Expanded the single-page site into proper pages for every service and area covered, with clear call, email and form contact paths throughout.
Citation and NAP cleanup
After 32 years of inconsistent directory listings, cleaned up and made every citation match so Google treats the business consistently across the web.
Result
A 32-year-old business with a strong offline reputation now has an online presence that matches: full website, active Google Business Profile and consistent citations across the NYC market.
Proof
